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#FollowFriday: Justin Brunner
Justin Brunner, a corporate communications manager at Standard Parking, and I met over Twitter. So it seemed fitting to find out more about him in 140 characters or less. Justin is responsible for the...
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7 ways to win friends and influence others on Facebook
One of my favorite books is “How to Win Friends and Influence People” by Dale Carnegie. It recently occurred to me that a lot of what he writes in the book applies to interactions on Facebook....
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10 tips to become a more successful PR pro
In today’s ultra-competitive PR world you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too. Do your homework....
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7 ways social media is changing PR
Social media is a game changer for public relations. It is bringing new challenges and opportunities to the profession and to savvy pros. I have outlined seven ways that social media is changing PR....
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When is the best time to tweet?
(Photo credit: Wikipedia) We all want our tweets to get noticed, read and retweeted—whether they are your personal tweets or you are tweeting on behalf of a brand. The purpose of this blog post is to...
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5 ways to create expert content with limited resources
In the world of tighter budgets, less staff and more workflow, who has time to write content? How much do you have to write to be effective? Why write it at all? A recent business study showed that...
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The 7 Cs of a successful social media strategy
A lot of people and companies decide, after using social media for a while, that they need a strategy. Of course, that approach is like putting the cart before the horse. To ensure success, think...
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Effective content marketing: 5 habits that help you stand apart
Content marketing is gaining traction at many companies, and some may argue that it is now mainstream. According to the 2013 content marketing research reports for B2B and B2C industries by the...
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The A to Z guide to social media
alphabet stamps (Photo credit: river seal) Sometimes it’s worth getting back to basics. Here is a compact roadmap to social media – compiled as an easy-to-follow A to Z guide. Access. Some companies...
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10 free tools to manage your personal brand and online reputation
Personal branding dilemma (Photo credit: stefano principato) Do you Google yourself and find another person with your same name pops on the screen? Want to prevent a recruiter from seeing those drunk...
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3 free image editing apps for social media
Image courtesy of YaiSirichai / FreeDigitalPhotos.net If you are active on social media, you know that social networking sites frequently change the look, feel and functionality. Look at what happens...
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5 common social media mistakes and how to avoid them
Photo Credit: All rights reserved by infekted.it Social media can help grow your personal and company brand, if done right. If social media is not done properly, it could send the wrong message to your...
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10 tips for getting more done with less effort
These days it seems like we don’t have enough time in the day to do everything we need to do. How often have you heard: There are not enough hours in the day! I have no time to work out. I don’t have...
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Optimize your LinkedIn profile: 10 steps you should take
LinkedIn is one of the most professional social media networks. It has more than 313 million members in more than 200 countries and territories. Professionals sign up to join LinkedIn at a rate of...
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15 helpful tools to increase productivity in the workplace
We are all looking for tools to help us save time to complete that important project with a pressing deadline, make sure we can leave work on time, or create an outstanding presentation. Whether you...
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12 Twitter tools to help you maximize your tweets
How do you get your tweets noticed? How do you get them read? And how do you get re-tweets? These are some of the most-pressing questions that many Twitter users ask. The key is to optimize the timing...
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5 free content curation resources to save you time
To be successful with content marketing and social media, content curation is vital. To grow your influence in today’s world, you need to be a great content resource for others so you can help them...
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10 inspirational quotes to make you a better marketer
Who doesn’t love a great quote? I culled together 10 inspirational quotes for marketing and public relations professionals to get us excited. Today is a great time to be a marketer. Hopefully, these...
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Why social selling is the next evolution of content marketing and social media
Below is my interview with Patricia Stamas-Jacoby, Publications Editor, at Frost & Sullivan in their Digital Marketing eBulletin. Part 1 of 2. Part 2 will be coming soon. Matthew Royse will be...
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10 tips to a successful social selling program that drives business results
Social selling is all the buzz in the B2B world. Social selling is revolutionizing sales like digital marketing changed marketing. With more B2B decision makers using social media and companies...
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